Marking 45 Years of Pride: Preserving & Celebrating 2SLGBTQIA+ History at 2024 Vancouver Pride
Join the Transgender Archives and the BC Gay and Lesbian Archives in Filling the Gaps and Building a Legacy of Inclusion and Recognition this 2024 Pride.
Vancouver, BC – July 3, 2024
For more information, contact Caroline Peterson, Lead Communications and Public Relations Specialist of The Transgender Archives at the University of Victoria, (petersonc21@mytru.ca)
About the Archives
- This is a collaborative initiative between the Transgender Archives and the BC Gay and Lesbian Archives.
- The Transgender Archives is an academia-based archive that takes community archives from around B.C. to complie the history of Trans+ and genderqueer people.
- They are within a Canadian public institution, at the University of Victoria.
Key Initiatives
- The aim is to celebrate and document 45 years of Pride in Vancouver during the 2024 Vancouver Pride Parade.
- Highlight the importance of preserving the history of the 2SLGBTQIA+ community and encourage public participation in contributing to archival collections.
- Educating the public about the significance of archival preservation and commemorating the pieces of the past through archives – building a resilient future for all.
- The two archives will have a booth at the pride where people can donate recordings, newspaper clippings, flyers, and family photos, etc., or just come and look archives.
Vancouver Pride
- Has been around for 45 years, since 1978.
- The BC Gay and Lesbian Archives are Vancouver based, and have documented pride and queer events and history, with the help of Ron Dutton, for over 40 years.
- The BC Gay and Lesbian Archives have digitalized much of the analog documentation allowing it to be preserved and seen for generations.
Audience Insights
- Sprout Social Q4 Pulse Survey 2024, revealed that generational marketing is a strategic and favorable approach to segmenting audiences and targeting them based on platform usage.
- Generation Z survey respondents ages 18-24 and Millennials survey respondents ages 25-40 are on Instagram, Facebook, TikTok and YouTube.
- Gen Z is one of the fastest-growing demographics on social media platforms contributing to an 41% increase in content posted on the platform between spring 2021 and spring 2023.
- Gen Z and Millennials value stories and authenticity and they focus on educational content that feels authentic for a brand.
- Baby Boomers, survey respondents ages 57-74, share similarities in how they want to connect with brands but the use of traditional media. Blog post headlines are what grab boomers’ attention.